THE ETHOS
LONESTAR lives at the intersection of performance and poise, built for those who move through life with intent and self-command. Our mission is to create technical essentials that stay sharp across the full journey, no matter how varied the day becomes. We invite you to explore further, push past comfort, and live actively with purpose.
EST. 2020
HUMBLE BEGINNINGS
2020: Within the confines of a modest college apartment in Boston, a vision began to take shape — a vision that would attempt to transcend traditional activewear. A brand that would not just equip individuals in their physical pursuits but inspire them to truly embrace an active lifestyle with confidence and style.
2021: Lonestar would eventually find it's home in San Diego, California. It was here, where the vision was brought to life. Embracing San Diego's active and elegant lifestyle, Lonestar began its journey to evolving into a beacon for technical activewear designed for the modern individual.
VETERAN-OWNED
Deeply rooted in the values and discipline instilled by the United States Marine Corps, we understand the importance of integrity, excellence, and teamwork. We bring these core values from our military service into the heart of our business, ensuring that every aspect of Lonestar reflects the dedication and resilience of those who have served.